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The web site states the following, "The Bloxham ferrous metal scrap merchants." I noticed that the web page also said " Smiths Of Bloxham are your local non-ferrous and ferrous metal scrap merchants." They also said " Smiths Of Bloxham was established in 1950, and have been dealing in scrap metal for more than 65 years. We will pay the most competitive prices around for both ferrous and non-ferrous metals and we also buy your old cars, vans and lorries. Our experience in the business is unmatched in the Oxfordshire area, so give us a call today on 01295 720286 for a quote. What You Need To Scrap." The meta header had Ferrous metal scrap as the first optimized keyword. This keyword is followed by skip hire, non-ferrous metal scrap, and scrap car and van purchases which isn't as important as Ferrous metal scrap. The other words smithsofbloxham.co.uk uses is spare car parts. Smiths Of Bloxham is included and will not be viewed by search engines.